Get applications from people who actually want the work.
Most job postings tell somebody what the shift is and what it pays. They don’t show them the work. We build the communication that does — from the first time a potential recruit sees you, through the interview, to their first day on the job.
Social media will not win you contracts.
Your reputation wins them. The bid process wins them. A salesman who has known that customer for eleven years wins them.
I've spent two and a half years making content for an oilfield services company and I can't point to a single job it closed. I'd rather tell you that in the first ten minutes than sell you something I can't defend later in your own conference room.
What it does do is bring people to the door, and then keep them past the first month. Those are two different jobs, and I sell both.
Two phases. Everybody starts at the first one.
The preview goes first because everything after it sits on top of it. I won't build the second thing until the first one is true.
The Build
Six weeks. I come to your site, learn the operation, and build the Real Work Preview for the one role that churns hardest.
- An honest day in the life of that role, start of shift to home
- Why people stay — and what nearly made them quit
- What the job asks of a spouse and a family
- Hardest parts of the work, from hands two years in
- First day and first week, walked through in your yard
- Conditions: weather, PPE, shift, what to bring
- Safety and how the place actually runs, from you and your safety lead
- Hosted page, job-posting and offer-letter copy, and one expectation-match question wired into your hiring
The Cycle
Recruiting content that brings the right person and turns the wrong one away. Plus the work itself, shot at a level that makes people want to send it to somebody.
- Three days on your site per cycle. One block, not three trips.
- 60 finished pieces per cycle, minimum. Twenty a month.
- Unlimited accuracy fixes — wrong PPE, wrong spec, wrong detail
- Direction, story and framing stay mine. That's the part you're buying.
- Shot alongside the Build — your crews stop once, not eight times
If it doesn't show the real job, I reshoot it or you get your deposit back.
At the end of the Build, you and your supervisors watch it. If you don't think it represents the job as it actually is, I reshoot at my cost, or I refund the deposit. Your call, not mine.
I don't guarantee retention, churn reduction, application volume, or time-to-fill. Every one of those depends on your pay, your schedule, your supervisors, and your market, and not one of them is mine to change.
It's easy to promise you a number that depends on things happening inside your company instead of inside mine. I don't do that.
20 minutes on the phone.
I'll ask five questions about your worst-churning role. If I don't think a Real Work Preview will move the needle, I'll tell you and we're done.