Two phases. Everybody starts at the first one.

I come to your site, learn the operation, meet your crews, and build the Real Work Preview for the one role that churns hardest — CDL driver, equipment operator, field technician, laborer. One role, not a menu.

The Real Work Preview is eight videos built around that single job.

• Day in the LifeOne of your crew across a full shift. Pre-dawn start, the drive out, the work on site, and what time you actually get home.
• Hardest Parts of the JobSomebody two years in, talking straight about the weather, the hours, and how stupid they felt in week one.
• Hardest Parts of the LifeWhat the job asks of a spouse and a family, from somebody who's been asked.
• Why I Stay: The First YearSomebody close enough to it to remember what nearly made them quit.
• Why I Stay: The Long HaulFive years in and moved up. Where this goes, and what it pays when it gets there.

• Your First Week, Hour by HourWhich gate, what time, who to find, what happens first — walked through in your actual yard.
• What to Bring and What to WearBoots, PPE, gloves, water, documents. What you provide and what you don't.
• Safety and CultureYou and your safety lead, on how the place really runs. Not the poster version.

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You also get a hosted page, the copy for your job posting and your offer email, and one question wired into your hiring process: "Was the job what you expected?" Asked on day one, and asked again at exit.

Every frame of raw footage and every image I shoot is yours to keep and use, delivered on a gallery I host myself.

Once the preview exists, the cycle does two jobs at the same time.

• RecruitingWhat this work is, what it pays, what it takes to get in, and what a first year actually looks like. Content built to bring the right person and turn the wrong one away before either of them fills out an application.
• Brand associationThe work itself, shot and cut at a level that makes people want to send it to somebody. That's not a soft goal — shared content is distribution you didn't pay for.

• Three days on your siteOne block, not three separate trips. Everything for the next ninety days gets shot in that stretch.
• 60 finished pieces, minimumTwenty a month across the 90 days. Short vertical cuts for where your candidates actually are, plus longer pieces that carry a whole idea.
• Accuracy fixes, unlimitedA hand in the wrong PPE. A spec I got wrong. A detail about the job that isn't right. Those are my mistakes and I fix them, however many there are.
• Direction, story and framing stay with meThat is the thing you are actually buying, and it is the one part I won't hand over.

Three days on site, in one block, not in and out every other week. The Real Work Preview interviews and the ninety days of cycle content come out of that same stretch.

That matters more to you than it does to me. Your crews stop once instead of eight times, and everything comes from the same season, the same people, the same conditions — so it cuts together instead of looking like four different companies. Then it goes out across the 90 days.

It's also why the Build and the first Cycle are usually shot together. Sending me out twice to film the same crews in the same yard would cost you more and get you less.

I want to be plain about that last one, because it's where these arrangements usually go wrong.

I'm not a set of hands for a video you've already cut in your head. When a piece gets rebuilt to match what somebody in the office pictured, it stops being the thing that worked and starts being a compromise.

You know your operation better than I ever will, and that is exactly what the accuracy fixes are for. What happens after that — which story gets told, how it opens, what gets left out — is the judgment you're paying for. If you'd rather direct it yourself, you want a camera operator, and you can hire one for a good deal less than this costs.

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Ninety days, because content needs a season before it shows you anything and a month is noise. It's also short enough that if you aren't seeing value you can walk without a fight, which is the part that keeps me honest.